Proposal to Client

Proposal

Group :  DMA – QYP

Media Job :  Print

About

Established in 2009, DMA-QYP consists of Qumars Sakhapour, Yohan Perera and Peta Bennett, former colleagues at Seneca College who joined together to create a design firm that specializes in print media. Our company is one of the most progressive and creative design firm located in Toronto. Our office has experienced designers and is equipped with the latest programs such as Adobe Creative Suite 5.5, Flexi Pro 9 and technology such Roland FC 3000 printers and our works is compatible with MAC and PCs.

Client

Our

What would we provide for your client?

- We can offer reasonable prices for printing.

- We aim on using the newest and most up to date software to accomplish our client’s needs.

- Fast delivery service on project.

- We plan on finishing our tasks by set deadlines.

What is the action plan?

- Achieve feedback from our target audience by distributing client questionnaires (print)

- For recognition and promotion, we would be creating a small newspaper ad and also a magazine ad of choice (most likely extreme sports related), which would represent the company as a whole.

-  Final outcome would be to create a completely new company media set (eg. Brochures, letterheads, business cards, bus/subway ad)

Week by week

We plan on designing and creating different layouts such as a newspaper ad, bus/ subway ad, a brochure, a catalogue and company stationery (business card and letterhead) then making hardcopies of the items listed above.

Software

Software that would be using to accomplish this rebranding of Vans would be:

-        Adobe Illustrator

-        Adobe InDesign

-        Adobe Photoshop

-        Flexi Pro

Media

We plan on using the method of Print to achieve our goal.

Strategy

Our strategy is to make the public aware of the rebranding of Vans through the use of Mass Media (eg. Newspaper, magazines and posters)