VANS Catalogue (Print) 2012 (Finale)

VANS Catalogue (Print) 2012

Subway Poster

Subway Poster 5x8

Final Tri-fold

Inside

Outside

Week-8 Brochure

Outside

Inside

Business-Card & Letter-Head

Magazine ad (Mock-up & Final)

Final

Mock-up

Mock-up 2

Newspaper Ad

Press Release

Press Release

VANS releases Half Cab Limited Edition Shoes to mark 20^th Anniversary

Toronto, ON (February 1, 2012):  After 46 years as being one of the main providers of extreme sportswear gear for skateboarders, Vans will be releasing a limited edition of their most legendary shoes, the Half Cab to commemorate its 20^th anniversary throughout the course of the year. Vans stands for the heart of skate culture and by releasing their most popular shoe, it symbolizes their commitment to collaborating with one of the greatest pro skater in history, Steve Caballero.

The Half Cab, named after professional skater Steve Caballero was first released in 1991 and it featured a two piece toe cap, Van’s signature Waffle Grip and numerous side panels.  Half Cab became famously known among skaters mainly because it was worn by an entire generation of pro riders who redefined street skateboarding and it still worn to this day by pro and amateur skaters.

Beginning of January, Vans will commence releasing 20 pairs of limited editions Vans “Half Cab” worldwide every month, throughout the course of the year. Each pair of Half Cabs will be individually cut, numbered and signed by Caballero himself and will be available exclusively at selected Supreme stores.

Proposal to Client

Proposal

Group :  DMA – QYP

Media Job :  Print

About

Established in 2009, DMA-QYP consists of Qumars Sakhapour, Yohan Perera and Peta Bennett, former colleagues at Seneca College who joined together to create a design firm that specializes in print media. Our company is one of the most progressive and creative design firm located in Toronto. Our office has experienced designers and is equipped with the latest programs such as Adobe Creative Suite 5.5, Flexi Pro 9 and technology such Roland FC 3000 printers and our works is compatible with MAC and PCs.

Client

Our

What would we provide for your client?

- We can offer reasonable prices for printing.

- We aim on using the newest and most up to date software to accomplish our client’s needs.

- Fast delivery service on project.

- We plan on finishing our tasks by set deadlines.

What is the action plan?

- Achieve feedback from our target audience by distributing client questionnaires (print)

- For recognition and promotion, we would be creating a small newspaper ad and also a magazine ad of choice (most likely extreme sports related), which would represent the company as a whole.

-  Final outcome would be to create a completely new company media set (eg. Brochures, letterheads, business cards, bus/subway ad)

Week by week

We plan on designing and creating different layouts such as a newspaper ad, bus/ subway ad, a brochure, a catalogue and company stationery (business card and letterhead) then making hardcopies of the items listed above.

Software

Software that would be using to accomplish this rebranding of Vans would be:

-        Adobe Illustrator

-        Adobe InDesign

-        Adobe Photoshop

-        Flexi Pro

Media

We plan on using the method of Print to achieve our goal.

Strategy

Our strategy is to make the public aware of the rebranding of Vans through the use of Mass Media (eg. Newspaper, magazines and posters)

Logo Concepts - Vans (Week 2)

Below is a collection of logo concepts we all came up with.

The Elements of the Brand Foundation (Week 2)

Core Purpose: To sell footwear and apparel for casual wear and also used in activities such as skateboarding, snowboarding, surfing, BMX and motocross.


Mission: Our mission is to provide today’s youth of the extreme sports culture with the most stylish, affordable, durable and the best quality brand of footwear, apparel, accessories. Our aim is to make our customers live and feel youthful, jubilant and independent.


Position: How we are different?  Size does matter when you are trusting someone else with your most important projects. We have the strength, experience and the capacity to compete with the best biggest competitions out there. We make sure that the total skate/surf community laid back, sporty, and cool look.


Position Statement: For today's youth, Vans Inc. is the leading extreme sports brand that delivers the highest quality in extreme sportswear because only Vans is committed to the complete satisfaction of our customers.


Character: As part of its marketing strategy, Vans backs alternative rock and heavy metal bands through music festivals


Vision: Our vision start in 1966 and now in 2012 we still can say our products stayed true to our brand and customers who like to dress casual and the ones who participate in Extreme sports. Our company continues to evolve through style and technology that provide our customers with style, comfort and performance.

Values: The values of this company is to provide customers with high quality products such as shoes, clothes and accessories. Also Vans have kept the same values to present day as we did when we started in 1966 and hope that we satisfied every person that has purchased our products.