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Wednesday 1 February 2012
Press Release
Press Release
VANS releases Half Cab Limited Edition Shoes to mark 20th Anniversary
Toronto, ON (February
1, 2012): After 46 years as being
one of the main providers of extreme sportswear gear for skateboarders, Vans
will be releasing a limited edition of their most legendary shoes, the Half Cab
to commemorate its 20th anniversary throughout the course of the
year. Vans stands for the heart of skate culture and by releasing their most
popular shoe, it symbolizes their commitment to collaborating with one of the
greatest pro skater in history, Steve Caballero.
The Half Cab, named after professional skater Steve Caballero
was first released in 1991 and it featured a two piece toe cap, Van’s signature
Waffle Grip and numerous side panels. Half
Cab became famously known among skaters mainly because it was worn by an entire
generation of pro riders who redefined street skateboarding and it still worn
to this day by pro and amateur skaters.
Beginning of January, Vans will commence releasing 20 pairs
of limited editions Vans “Half Cab” worldwide every month, throughout the
course of the year. Each pair of Half Cabs will be individually cut, numbered
and signed by Caballero himself and will be available exclusively at selected
Supreme stores.
Wednesday 25 January 2012
Proposal to Client
Proposal
Group
: DMA – QYP
Media
Job : Print
About
Established
in 2009, DMA-QYP consists of Qumars
Sakhapour, Yohan Perera and Peta Bennett, former colleagues at
Seneca College who joined together to create a design firm that specializes in
print media. Our company is one of the most progressive and creative design
firm located in Toronto. Our office has experienced designers and is equipped
with the latest programs such as Adobe Creative Suite 5.5, Flexi Pro 9 and
technology such Roland FC 3000 printers and our works is compatible with MAC
and PCs.
Client
Our
What would we provide for your client?
- We can
offer reasonable prices for printing.
- We aim on
using the newest and most up to date software to accomplish our client’s needs.
- Fast
delivery service on project.
- We plan on
finishing our tasks by set deadlines.
What is the action plan?
- Achieve
feedback from our target audience by distributing client questionnaires (print)
- For
recognition and promotion, we would be creating a small newspaper ad and also a
magazine ad of choice (most likely extreme sports related), which would
represent the company as a whole.
- Final outcome would be to create a completely
new company media set (eg. Brochures, letterheads, business cards, bus/subway
ad)
Week by week
We plan on
designing and creating different layouts such as a newspaper ad, bus/ subway
ad, a brochure, a catalogue and company stationery (business card and
letterhead) then making hardcopies of the items listed above.
Software
Software
that would be using to accomplish this rebranding of Vans would be:
-
Adobe
Illustrator
-
Adobe
InDesign
-
Adobe
Photoshop
-
Flexi Pro
Media
We plan on
using the method of Print to achieve our goal.
Strategy
Our strategy
is to make the public aware of the rebranding of Vans through the use of Mass
Media (eg. Newspaper, magazines and posters)
Wednesday 18 January 2012
The Elements of the Brand Foundation (Week 2)
Core Purpose: To sell footwear and apparel for casual wear and also used in activities such as skateboarding, snowboarding, surfing, BMX and motocross.
Mission: Our mission is to provide today’s youth of the extreme sports culture with the most stylish, affordable, durable and the best quality brand of footwear, apparel, accessories. Our aim is to make our customers live and feel youthful, jubilant and independent.
Position: How we are different? Size does matter when you are trusting someone else with your most important projects. We have the strength, experience and the capacity to compete with the best biggest competitions out there. We make sure that the total skate/surf community laid back, sporty, and cool look.
Position Statement: For today's youth, Vans Inc. is the leading extreme sports brand that delivers the highest quality in extreme sportswear because only Vans is committed to the complete satisfaction of our customers.
Character: As part of its marketing strategy, Vans backs alternative rock and heavy metal bands through music festivals
Vision: Our vision start in 1966 and now in 2012 we still can say our products stayed true to our brand and customers who like to dress casual and the ones who participate in Extreme sports. Our company continues to evolve through style and technology that provide our customers with style, comfort and performance.
Values: The values of this company is to provide customers with high quality products such as shoes, clothes and accessories. Also Vans have kept the same values to present day as we did when we started in 1966 and hope that we satisfied every person that has purchased our products.
Mission: Our mission is to provide today’s youth of the extreme sports culture with the most stylish, affordable, durable and the best quality brand of footwear, apparel, accessories. Our aim is to make our customers live and feel youthful, jubilant and independent.
Position: How we are different? Size does matter when you are trusting someone else with your most important projects. We have the strength, experience and the capacity to compete with the best biggest competitions out there. We make sure that the total skate/surf community laid back, sporty, and cool look.
Position Statement: For today's youth, Vans Inc. is the leading extreme sports brand that delivers the highest quality in extreme sportswear because only Vans is committed to the complete satisfaction of our customers.
Character: As part of its marketing strategy, Vans backs alternative rock and heavy metal bands through music festivals
Vision: Our vision start in 1966 and now in 2012 we still can say our products stayed true to our brand and customers who like to dress casual and the ones who participate in Extreme sports. Our company continues to evolve through style and technology that provide our customers with style, comfort and performance.
Values: The values of this company is to provide customers with high quality products such as shoes, clothes and accessories. Also Vans have kept the same values to present day as we did when we started in 1966 and hope that we satisfied every person that has purchased our products.
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